The Home Business Marketing Strategy That Has Never Failed | My Home Biz Journal

Thursday, January 3, 2008

The Home Business Marketing Strategy That Has Never Failed

Copyright ?Stone Evans, The Home Biz Guy

Today I'd like to share with you the strategy I used when I first got online many years ago to generate automated income from home. This strategy still works today. You can use it to sell your own products or you can use it to sell other people's products as an affiliate or partner. It can work in practically any niche market.

The theory is simple. Build a list of people who have given you permission to email them about a particular topic and then send relevant information and special offers to those people promoting products and services that you are selling. This is a very easy way to make money.

The first thing you need to do this is a tool called an autoresponder. An autoresponder is simply a tool that collects subscribers for you and gives you the ability to email those people in mass. For example, with an autoresponder you can type an email message saying anything you want, load it into a field that looks just like the text area you type any normal email into, click Send, and your message will be delivered to all your subscribers instantly addressing each one on a first name basis. This could be just 10 people or it could be thousands, even millions.

When you use an autoresponder to send a message promoting a product you are selling to a targeted group of subscribers, you have a very good chance of making sales if what you are offering is something that your subscriber database is interested in.

From my point of view, a lot of the information and systems available online which try to help people make money are over-complicated and often mis-guided. The same simple formula for making money online that worked for me (someone with no previous experience) almost 10 years ago is still working today and it's very, very simple to apply. In fact, I'll walk you through the steps I use (and so do many, many others) to pull in automatic profits 24 hours a day, 7 days a week, 365 days a year like clockwork.

The first thing you need is an autoresponder. You don't even need your own website for this. There are many good autoresponders on the market. One that I use is called GetResponse which you can take a look at: . This is the autoresponder I use to deliver my Home Business Secrets Mini-Course at:

As you'll see if you subscribe at the site above, my free mini-course will be delivered to you automatically by email as if it's written to you personally. This takes no effort from me (other than writing the messages in the first place) to deliver this mini-course to you and thousands of other valued subscribers using an autoresponder.

Another autoresponder I use is called AutoResponse Plus. You can check it out at: . The difference between GetResponse and AutoResponse Plus is that GetResponse does not require you to have hosting. It's hosted for you. AutoResponse Plus requires you to have your own hosting account where the company will install the software for you directly. Also, when it comes to building a mailing list, GetResponse provides an in-house service to build your mailing list for you called Get Subscribers which you can see at: . If you are using AutoResponse Plus, you would need to use a third-party service such as List Builder Pro to build your mailing list:

This brings me to the next step of the process of making money on autopilot with an autoresponder. You need subscribers. The fastest way to build a permission-based list of subscribers of people who are interested in what you have to offer is called co-registration. That's what the Get Subscribers and List Builder Pro services provide. All the details about how these work can be found at: and respectively.

Once you know about these services, the steps to make money online are really very simple.

Step 1) Get an autoresponder.
My 2 favorite autoresponders are:
1. GetResponse:
2. AutoResponse Plus:

Step 2) Order subscribers.
Here's 2 reputable co-registration services:
1. Get Subscribers: exclusively with GetResponse)
2. List Builder Pro: with AutoResponse Plus and most other autoresponder in the market, not GetResponse though)

Both of these service can be setup to add subscribers to your autoresponder automatically without you needing to lift a finger. Just go through the guided setup process when placing your order and they will take care of the rest.

Step 3) Make an offer.
Send valuable information and special offers to your subscribers on a regular basis. This is a simple process for making money on autopilot that has never failed me.

In the beginning, I didn't have a lot of money to invest in advertising. That was a good thing. It forced my mind to think about and discover what technique had the lowest risk associated with it. You see, I figured that if I purchased 500 co-registration subscribers, all of these people were mine to contact as often as I wanted until they either bought something from me or unsubscribed. So in the case of Get Subscribers, today I need to pay $189.95 to get 500 guaranteed subscribers. That's 500 people who have given me permission to email them as often as I want. Do you see how powerful this is?

In my niche market, I promote home business products, services and opportunities as an affiliate which all pay very generous commissions. If I email my list of 500 people a few times and just get 5 (1%) of them to sign up for one of the products or programs I promote, I've already made a profit. But the real beauty of this type of advertising is that even after I've made a profit on my initial investment, I still have my complete list of subscribers (minus the few that have unsubscribed) to continue emailing, building a relationship with and promoting different products to. If I'm even the slightest bit creative and consistent with sending offers to my list, I can make a small fortune with this single asset.

What I've described above is EXACTLY how I started making money online many years ago and how I still earn a healthy percentage of my money today.

Maybe you're thinking that setting up an autoresponder and building a list is easy, but you don't know what to email to your list to make money. If that's the case, I invite you to consider that nearly every affiliate program or business opportunity you can join provides pre-written email marketing letters that you can simply copy and send to your list. In most cases, these letters are proven sellers which is why the affiliate programs and business opportunities provide them to you. They have tested them and experienced positive results already.

That said, in my own experience, I usually find that I can get improved results with letters I write myself to my list when I am sincere and offer my own personality, point of view and value to an offer I am promoting.

But the bottom line here is that making money online can be very simple. You don't even need to have your own website, you don't need to attend any seminar or buy any expensive marketing courses, or pay for one-on-one personal coaching, etc. You just need to look around and watch what other people (the big dogs) are doing to make their money. In most cases, they are simply building list and emailing that list special offers and announcements to promote products that generate revenue for them. Instead of being on the receiving end of this one-way marketing barrage, put yourself on the delivering end of the emails and receiving end of the commission checks and bank deposits that arrive when you setup your own autopilot online marketing system.

All you need is an autoresponder, subscribers and an offer. What are you waiting for? You can do it!

About the Author:
If you don't want to do it all yourself, The Home Biz Guy can setup your autoresponder for you and load it with that same pre-written email marketing campaign he uses to pull in automatic profits with 24/7/365. All you need to do at that point is supply the subscribers. Complete details and signup instructions are available for you now at:

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